When writing an article, you can click the icon in the formatting toolbar to insert a Social Share, encouraging employees to cross-post a link to social media!
Once clicked, paste the link of the article as well as suggested text for employees to use when sharing. This will populate the banner image used for the article, which you can change with a new URL or reposition by zooming in or out.
After clicking Insert, the social share will be present in your article. After clicking Share this link in the article, they'll be prompted to share with their social media networks.