Purpose:
Article Stats gives you an up to date overview of your article engagement. You can see the overall engagement numbers from your targeted audience across the app, email, and Slack or Microsoft Teams.
Overview:
There are two ways to access Article Stats:
- You can access the Article Stats page by going to Admin, where you’ll land on the Articles section. You’ll then click Analytics. Click on an article to be taken to the analytics section.
- Click the … button, then Edit Post to the right of an article.
Click Article Stats
Review the below definitions to understand each value on the Article Stats page:
Audience
Audience Reach: Percentage of your Target Audience that engaged with the article
- Calculated as Unique Engagement/Audience Size
Unique Engagement: Number of unique individuals in the audience who engaged with the article
- Example: If I view an article in both my feed and in my email, I will only be counted once here.
- This is best used for understanding reach. How many employees have seen the article in some channel?
Audience Size: Total number of employees this article targeted.
Note: If the audience is changed after publication and notifications are resent, the new audience size is reflected in Article Analytics .
Overall
Overall Engagement Rate: Percentage of people at the company that engaged with the article in some way
- Calculated as Unique Engagement/Audience Size
Total Engagement: Total engagement with the article, encompassing card views, page views, email views, and Slack views.
- If someone views an article in more than one place, that will be represented as more than one engagement event here.
- Best used for understanding how much your employees are engaging with a piece of content. Did the article have a lot of important information or instructions that they perhaps had to reference more than once? Is it a “fun” article that they viewed more than once to share out to other employees? This helps you understand the level to which employees are engaging with this content.
Unique engagement: The number of individuals that engaged with the article.
Video Analytics
If a video has been uploaded to the article, you'll see video analytics appear for each video. If there are multiple videos in the articles, you'll see multiple analytics modules as well!
Engagement
- % Started video - Letting you know how much of the audience has actually clicked play on the video. This is only calculating for those who are in the intended audience.
- % Finished Video - From those who have played the videos, details how many of those have finished the video to the end. This could include those outside of the audience, if the article is not limited and someone outside of the audience has watched it as well.
Drop-off Graph
- In this graph you can see how much of the video is being watched, from those who have started the video. In the above graph, you'll see 37% of those who started the video watched the content at 8:50, and this increases to 100% in minute 13. This may be because users skip around in the video.
Sent: Total number of article emails sent. This is based on either the volume of the audience subscribed to email notifications or the total audience size of the article if the admin has overridden email settings.
Opened- Percentage of users who opened the article email
- For example: If one employee opens the email twice, that will only count as one unique open.
- Best used for: Understanding overall employee engagement with emails. Is a sizable proportion of the audience actually opening the email?
Clicked- The percentage of users who clicked a link in the article email.
See email engagement details- Once clicked, you’ll see the screen below:
From here, you can see a list of who the email was delivered to, as well as several different statuses: Delivered, Clicked, Opened, and Not Delivered.
If you click the Action icon to the right of the user, you can choose to resend the email to that individual or gain more details of that user’s engagement with the email.
Additionally, you can export the CSV report of email engagement activity.
Email Click Performance
Email Opens and Clicks Timeline
Gain an understanding of your employee’s email engagement over time
Page Views
Total page views: Total views of the article page. This corresponds to the Article Views column of the chart on the Article Stats page.
- For example: If someone clicks the card in their feed, they will navigate to the article page view and that view will be counted here
- Best used for: Understanding if employees are engaging with the article more than once
Unique page views: Number of unique employees who have viewed the article page. Note that this could include people beyond your original target audience.
- For example: An employee views the article page more than once. That will still only be counted as one unique view.
- Best used for: Understanding how many employees are actually going past the card level in their feed. This is also a better metric for articles with critical information (like benefits enrollment), when you need a measure of how many employees have read the full, detailed article.
Avg time spent on page: Average number of seconds spent on the article page view.
- For example: If two employees view the article page, and one spends 30 seconds on the page, and the other spends 60 seconds, then the average session time will be 45 seconds.
- Best used for: Understanding how long employees are spending on the article page. You will have to gauge a “successful” measurement relative to the article length. If the article is very short, then we would expect the average session time to be low. On the other hand, if the article is much longer, and the average session time is still fairly low, that could imply that employees are going to the page, but then skimming through the article and not reading it in depth.
Unique audience views: When you published the article, you may have targeted specific groups. This number functions similarly to the Unique Views, but is specific to the employee set you originally targeted.
- For example: An employee who was targeted views the article page more than once. That will still only be counted as one unique view. If an employee who wasn’t targeted views the article, they will not be counted at all.
- Best used for: Understanding how many employees are actually going past the card level and email into their feed. This is also a better metric for articles with critical information (like benefits enrollment), when you need a measure of how many employees have read the full, detailed article.
- Additionally, if your Unique Views starts to climb above your Audience Unique Views for an article page view, you can infer that employees outside of your targeted audience have seen the article either through searching for it, or because it was shared by the targeted audience.
Audience reach: Percentage of Audience Unique Views per Audience Size.
- For example: If I target 5000 people with the article, and 1000 of that audience view the article page, then my Audience Reach will be 20%.
- Best used for: Reporting out metrics. It’s easier for others to understand “20% of our targeted audience actually viewed the article page” than dealing with absolute numbers. That also makes it more comparable to other article engagement when the audience size may differ widely.
Feed Card Impressions
Total Feed Card Impressions: Total number of card views in the Home feed or News tabs.
- For example: If one employee views the article card in their feed more than once - that will count as more than one total view. Additionally, if they view the card in both their Home feed and their News tab, that will count as multiple views.
- Best used for: Understanding overall views of high-level content. Are employees visiting their feed? Are they actually scrolling through it?
Unique Feed Card Impressions: Number of unique employees who have viewed the article card at least once.
- For example: Even if one employee views the article card in their feed more than once - it will only count as one unique view.
- Best used for: Understanding volume of unique employees scrolling through their feed content. Thus, if you have a really high level of Total Views in cards and a significantly lower number of Unique Views in cards, that might indicate you have a segment of power users in the company, while others are much more inactive.
Audience Views: When you published the article, you may have targeted specific groups.This number functions similarly to the card Unique Views, but is specific to the employee set you originally targeted.
- For example: Even if one employee views the article card in their feed more than once - it will only count as one unique view.
- Best used for: Understanding volume of unique employees scrolling through their feed content. Thus, if you have a really high level of Total Views in cards and a significantly lower number of Unique Views in cards, that might indicate you have a segment of power users in the company, while others are much more inactive.
Audience Reach: percentage of Audience Unique Card Views per Audience Size of the article
- For example: If I target 5000 people with the article, and 2000 of those 5000 view the article card at least once, then my Audience Reach will be 30%.
- Best used for: Reporting out metrics. It’s easier for others to understand “30% of our targeted audience viewed the article card in their feed” than dealing with absolute numbers. That also makes it more comparable to other article engagement when the audience size may differ widely.
Engagement By Type
Understand the source of your employee’s engagement. The different sources will add up to Total Engagement.